Privacy Policy

Your privacy is important to us.

This Privacy Policy explains how Amigos Apparels collects, uses, stores, protects, and shares personal information when you visit our website, place an order, contact our support team, or otherwise interact with our services.

Our objective is to explain these practices in clear and straightforward language so you understand how your information helps us provide a safe, reliable, and enjoyable shopping experience.

By using our website or purchasing from Amigos Apparels, you acknowledge that you have read and understood this Privacy Policy.

Depending on how you interact with our website, we may collect:

Personal information

• Full name, mobile number, email address
• Billing & shipping address

Order information

• Order number, products purchased, order history
• Delivery, return & refund history
• Store Credit information (where applicable)

Account information (where customer accounts are available)

• Saved addresses, wishlist, account preferences
• Loyalty & referral programme information

Additional information (where voluntarily provided)

• Date of birth, gender, company name, GST details
• Product reviews, and any documents or messages shared with our support team

Technical information

• Device, browser & operating system
• IP address, website usage, cookies

Every piece of information we collect serves a purpose.

We use your information to:

• Process and fulfil your orders
• Deliver products to the correct address
• Process returns, exchanges, cancellations, and refunds
• Respond to your enquiries and provide customer support
• Verify payments and reduce fraudulent activity
• Communicate important updates regarding your orders
• Improve our website, products, and customer experience
• Understand customer preferences and improve future collections
• Personalise your shopping experience where appropriate
• Provide Store Credit, loyalty rewards, referrals, or other customer programmes when available
• Send promotional communications where you have chosen to receive them
• Comply with applicable legal, tax, accounting, and regulatory obligations
• Protect the security, integrity, and proper functioning of our website and services

We collect only the information reasonably necessary to achieve these purposes.

We aim to make shopping at Amigos Apparels convenient and flexible.

Depending on the services available at the time of your purchase, you may be able to place an order as a guest or choose to create a customer account.

Customer accounts may provide additional convenience and features, including:

• Order history
• Saved addresses
• Faster checkout
• Store Credit management
• Loyalty programme participation
• Referral benefits
• Wishlist features
• Personalised shopping experience

Where guest checkout is available, we still collect the information necessary to process and deliver your order, provide customer support, and comply with legal requirements.

As our services continue to evolve, additional customer account features may be introduced to enhance your shopping experience.

We'd love to keep you informed about new arrivals, exclusive offers, seasonal collections, and other updates that may be relevant to you.

Depending on your preferences and applicable laws, we may communicate with you through:

• Email
• SMS
• WhatsApp
• Telephone (where appropriate)
• Push notifications (where available)
• Mobile applications (if introduced in the future)

Marketing communications are intended to provide useful information rather than unnecessary messages.

Where applicable, you can choose to unsubscribe from promotional communications or update your communication preferences at any time.

Please note that even if you opt out of marketing communications, we may still contact you regarding important service-related matters such as order confirmations, delivery updates, payment notifications, returns, refunds, security alerts, or other essential account-related information.

Like most modern online stores, Amigos Apparels uses cookies and similar technologies to help our website function properly and provide you with a better shopping experience.

These technologies help us:

• Keep products in your shopping cart while you browse
• Remember certain preferences during your visit
• Improve website performance and reliability
• Understand how visitors use our website
• Measure the effectiveness of our marketing efforts
• Enhance website security and help prevent fraudulent activity

Some cookies are essential for our website to operate correctly, while others help us improve our services over time.

Where applicable, you may be able to manage or disable certain cookies through your browser settings. Please note that disabling some cookies may affect the functionality of parts of our website.

Our intention is never to invade your privacy, but to make your shopping experience smoother, faster, and more secure.

We are always looking for ways to improve your experience at Amigos Apparels.

To understand how our website is performing, we may use trusted analytics tools that help us understand information such as:

• Which pages customers visit most often
• How visitors navigate through our website
• Which products receive the most interest
• Website performance and loading speed
• General customer behaviour and shopping trends

This information helps us improve navigation, product discovery, website performance, customer experience, and future product offerings.

Where possible, we focus on aggregated or statistical information rather than identifying individual customers.

Our goal is simple: to continuously improve your shopping experience based on genuine customer needs.

Every customer shops differently.

As Amigos Apparels grows, we may use certain information to provide a more personalised shopping experience.

This may include:

• Recommending products based on previous purchases
• Remembering your shopping preferences
• Showing recently viewed products
• Suggesting relevant sizes or colours
• Birthday offers and special occasions (where you've chosen to provide your date of birth)
• Loyalty rewards and referral benefits
• Store Credit management
• Wishlist features
• Faster future purchases through saved preferences

Personalisation is designed to make shopping more convenient, not intrusive.

Where applicable, you may choose to update your preferences or opt out of certain personalised communications.

Our objective is to provide recommendations that are genuinely useful rather than unnecessary.

To provide a smooth shopping experience, we work with trusted partners who help us with:

• Payments & fraud prevention
• Delivery & logistics
• Website hosting, performance & security
• Customer support & communication
• Marketing & analytics
• Future services such as loyalty programmes, Store Credit & referrals

These partners receive only the information reasonably necessary to do their job, and are expected to handle it responsibly in line with applicable privacy and security standards. As our business grows, the specific providers we work with may change — our commitment to careful selection stays the same.

We do not sell your personal information. Your trust is one of our most valuable assets, and we never treat your information as a product to be sold — it's shared only to deliver products, improve services, communicate with you, maintain security, or meet legitimate business and legal obligations.

Protecting payment information is extremely important to us.

When you make a purchase, payments are processed through trusted payment service providers that use industry-standard security practices to help protect your financial information.

For your security:

• We do not intentionally store complete debit or credit card details on our systems
• Payment information is processed through authorised payment service providers
• Sensitive payment information is handled in accordance with the security practices of those providers

Depending on your chosen payment method, payment processing may involve banks, payment gateways, digital wallet providers, UPI platforms, or other authorised financial service providers.

We encourage customers to use secure internet connections and keep their own devices protected when making online purchases.

Online security is a shared responsibility, and together we can help keep transactions safe.

Protecting our customers and maintaining a secure shopping environment are important parts of how we operate.

To help safeguard our website and our customers, we may use certain information to:

• Verify payments and transactions
• Detect and prevent fraudulent orders
• Investigate suspicious activity
• Protect customer accounts where available
• Prevent misuse of our website and services
• Maintain the integrity and security of our systems
• Comply with applicable legal and regulatory requirements

In certain situations, we may request additional verification before processing an order. This helps us protect both our customers and our business from unauthorised or fraudulent transactions.

These measures are intended to improve your security, not create unnecessary inconvenience.

We believe your personal information belongs to you. Depending on applicable law, you may:

• Access the information we hold about you
• Correct anything that's incomplete or inaccurate
• Request deletion, where legally permitted (some information may need to be retained for legal, tax, or fraud-prevention purposes)
• Update marketing preferences or unsubscribe at any time — we may still contact you about orders, payments, deliveries or account security
• Manage your account, including updates or closure, where customer accounts are available

To exercise any of these, just contact our support team — we'll respond promptly and respectfully.

We retain personal information only for as long as it is reasonably necessary to:

• Provide our products and services
• Process orders and customer requests
• Maintain order history where appropriate
• Meet legal, tax, accounting, and regulatory obligations
• Prevent fraud and resolve disputes
• Protect the security and integrity of our business
• Support legitimate operational requirements

The length of time information is retained may vary depending on the type of information and the purpose for which it was collected.

When personal information is no longer required, we take reasonable steps to securely delete, anonymise, or otherwise dispose of it in accordance with applicable laws and responsible business practices.

Amigos Apparels is intended for individuals who are legally capable of making purchases under applicable laws.

We do not knowingly collect personal information directly from children without appropriate parental or legal guardian consent.

If we become aware that personal information has been provided by a child in circumstances where such consent was required, we will take reasonable steps to remove or appropriately manage that information.

If you believe a child has provided personal information through our website without appropriate consent, please contact us so we can investigate and take appropriate action.

Amigos Apparels currently focuses on serving customers in India.

However, our website may be accessed from other countries.

If you visit our website from outside India, please be aware that your information may be processed in accordance with this Privacy Policy and the applicable laws governing our business operations.

As Amigos Apparels grows and expands into additional markets, this Privacy Policy will continue to apply unless a separate privacy policy or additional legal requirements become applicable.

Your trust is extremely important to us.

We use reasonable administrative, technical, and organisational measures designed to help protect your personal information against unauthorised access, misuse, loss, alteration, or disclosure.

Our approach to protecting customer information includes:

• Working with trusted technology providers
• Using secure systems wherever appropriate
• Limiting access to authorised personnel and trusted service providers who require information to perform their responsibilities
• Regularly reviewing our processes as our business grows
• Continuously improving our operational practices where appropriate

While we make every reasonable effort to protect your information, no website, online service, or electronic storage system can guarantee absolute security.

For this reason, we encourage customers to protect their own account credentials, devices, and internet connections whenever shopping online.

Protecting your information is a shared responsibility, and we remain committed to doing our part.

As Amigos Apparels continues to grow, we may update this Privacy Policy from time to time to reflect changes in our products, services, technology, legal requirements, or business practices.

Whenever significant changes are made, the updated version will be published on this page along with a revised "Last Updated" date.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect and handle your personal information.

Your continued use of our website after updates become effective indicates your acceptance of the revised Privacy Policy.

We're always happy to answer questions about your privacy.

If you would like to:

• Understand how your information is used
• Access your personal information
• Correct or update your details
• Request deletion of your information where legally permitted
• Update your communication preferences
• Report a privacy concern
• Ask any questions about this Privacy Policy

please contact us through our official support channels.

Our team will carefully review your request and respond as promptly as reasonably possible.

We believe privacy conversations should be clear, respectful, and straightforward, and we're committed to assisting you throughout the process.

This Privacy Policy forms part of our broader Help & Policies Centre.

We encourage you to read the following policies together for a complete understanding of how we serve and support our customers throughout their shopping journey:

• Shipping & Delivery Policy
• Returns & Refunds Policy
• Cancellation Policy
• Terms & Conditions

Together, these policies explain how we collect information, process orders, deliver products, handle returns and refunds, manage cancellations, protect customer privacy, and outline the terms governing the use of our website and services.

By accessing our website or purchasing from Amigos Apparels, you acknowledge that you have read and understood this Privacy Policy.

This Privacy Policy should be read together with our Shipping & Delivery Policy, Returns & Refunds Policy, Cancellation Policy, and Terms & Conditions.

If any provision of this Privacy Policy is found to be invalid or unenforceable under applicable law, the remaining provisions will continue to remain valid and enforceable.

Where applicable laws provide stronger privacy protections than those described in this Privacy Policy, the applicable laws will prevail.

Our goal is not simply to comply with legal requirements but to earn and maintain your trust through responsible, transparent, and respectful handling of your personal information.